Best 43-Inch TVs in 2026 (Top 8: Toshiba, Samsung and More)

Discover the best 43-inch TVs for any room! We review the top-rated 4K models, smart features, and budget options to help you find the perfect screen.

Small screen, big impact. You don’t need a wall-sized TV to get sharp 4K, punchy color, or smooth streaming. A 43-inch set can be the perfect balance of size and performance for bedrooms, apartments, or cozy living rooms.

The Best 43-Inch TVs

1
Hisense 43" E6 QLED 4K Cinema Series
Premium Features
Hisense 43" E6 QLED 4K Cinema Series
Best color and HDR value in 43" class
9.2
Amazon.com
2
Samsung 43" Crystal UHD U8000F 4K
Editor's Choice
Samsung 43" Crystal UHD U8000F 4K
Outstanding upscaling and color accuracy
9
Amazon.com
3
Roku 43" Select Series 4K HDR
Simple & Smart
Roku 43" Select Series 4K HDR
Best simple 4K smart TV experience
8.7
Amazon.com
4
Amazon Fire TV 43" 4‑Series 4K
Great for Alexa Users
Amazon Fire TV 43" 4‑Series 4K
Simple 4K Fire TV with wide app support
8.5
Amazon.com
5
TCL 43" S3 1080p Roku Smart TV
Reliable Performer
TCL 43" S3 1080p Roku Smart TV
Great 1080p Roku TV for bedrooms
8.2
Amazon.com
6
INSIGNIA 43" F50 Series 4K Fire TV
INSIGNIA 43" F50 Series 4K Fire TV
Affordable 4K with Fire TV convenience
8
Amazon.com
7
VIZIO 43" FHD Full Array LED
Best Value
VIZIO 43" FHD Full Array LED
Great budget full‑array FHD option
7.8
Amazon.com
8
TOSHIBA 43" V35 Series FHD Fire TV
TOSHIBA 43" V35 Series FHD Fire TV
Solid, no‑frills Full HD streaming TV
7.6
Amazon.com

Premium Features
1

Hisense 43" E6 QLED 4K Cinema Series

Best color and HDR value in 43" class
9.2/10
EXPERT SCORE

You’ll notice vivid, accurate colors from the QLED quantum‑dot layer and strong HDR performance with Dolby Vision and HDR10+ Adaptive. Paired with Dolby Atmos and game‑oriented features, it’s an excellent compact TV for cinephiles and gamers alike.

Amazon price updated: 31/01/2026 14:41

Pros

  • QLED color with Dolby Vision and HDR10+ Adaptive
  • Dolby Atmos support and improved onboard audio
  • Motion Rate 120 and Game Mode Plus for gaming
  • AI light sensor and MEMC smoothing

Cons

  • Fire OS can be opinionated about content layout
  • Remote and UI responsiveness can feel entry‑level at times

Overview

This Hisense 43" E6 Cinema Series blends QLED color technology with high‑end HDR features such as Dolby Vision and HDR10+ Adaptive. You’ll get an impressively wide color gamut for deep, lifelike hues plus smart features aimed at both movie watchers and gamers.

Why it stands out in real use

When you watch movies or play games the QLED panel delivers punchy tones and precise highlights, while Dolby Atmos adds a more immersive audio feel than typical built‑ins. Motion Rate 120 and Game Mode Plus reduce blur and input lag, which makes this 43" set surprisingly capable for action and fast‑paced gaming.

  • QLED quantum‑dot color for richer hues and deeper saturation
  • Dolby Vision + HDR10+ Adaptive for dynamic HDR performance
  • Dolby Atmos and improved sound for fuller audio without a soundbar
  • Game Mode Plus and Motion Rate 120 for responsive gameplay

Practical considerations and tips

Fire TV is the onboard platform, so if you’re sensitive to aggressive content placement you’ll need to customize the interface. For the best experience, pair the TV with a modest soundbar when you want theater‑level audio; otherwise the onboard speakers are strong for native TV audio. Overall, if you want a compact TV that delivers very high color fidelity and modern HDR capabilities, this model represents excellent value.


Editor's Choice
2

Samsung 43" Crystal UHD U8000F 4K

Outstanding upscaling and color accuracy
9/10
EXPERT SCORE

You’ll benefit from strong 4K upscaling and accurate colors produced by Samsung’s Crystal Processor, making lower‑resolution content look noticeably better. The sleek metal design and built‑in voice assistants also make it a polished everyday TV for most rooms.

Amazon price updated: 31/01/2026 14:41

Pros

  • Reliable 4K upscaling and color mapping
  • Slim MetalStream design with modern aesthetic
  • Good onboard audio and built‑in voice assistants
  • Strong smart platform and Knox security features

Cons

  • Remote feels small and less premium
  • Not as feature‑packed as high‑end Samsung models

Overview

You get a 43" 4K set that focuses on delivering polished picture quality and a refined user experience. The Crystal Processor handles color mapping and upscaling well, so HD and streaming content benefit from noticeably improved clarity and color depth.

Features and performance in practice

When you watch varied content — streaming, live TV, or console games — the TV presents sharp 4K imagery with balanced color and effective noise reduction. Built‑in voice assistants and Knox security add convenience and peace of mind for daily use.

  • Crystal Processor 4K for smart upscaling and color processing
  • Elegant MetalStream design that fits modern interiors
  • Game Mode and built‑in voice assistant support for convenience

Limitations and buying advice

If you demand the deepest blacks or highest dynamic range you’ll find better contrast in premium Samsung lines, but for most buyers this model provides a high‑quality picture and sensible feature set at a reasonable price. The compact remote is a minor annoyance; consider a universal remote if you prefer larger tactile controls.


Simple & Smart
3

Roku 43" Select Series 4K HDR

Best simple 4K smart TV experience
8.7/10
EXPERT SCORE

You’ll appreciate Roku’s intuitive interface and straightforward access to streaming services without unnecessary complexity. The 4K HDR panel and automatic picture optimization make it an excellent choice if you prioritize ease of use and app availability.

Amazon price updated: 31/01/2026 14:41

Pros

  • Roku OS is the most user‑friendly platform
  • 4K HDR with Roku Smart Picture enhancements
  • Enhanced voice remote and lost‑remote finder
  • Affordable price for 4K HDR performance

Cons

  • Bluetooth headphone behavior can be inconsistent
  • Sound is competent but not immersive

Overview

This Roku Select Series 43" model focuses on delivering a no‑fuss smart TV experience. If you value simplicity, breadth of apps, and a clean UI, Roku remains one of the easiest platforms to live with. The 4K HDR panel improves clarity and color for modern streaming.

Everyday use and strengths

You’ll find the remote and voice features handy for everyday navigation, and the TV’s Smart Picture processing helps improve older broadcast feeds. The set is particularly attractive for rooms where streaming is the main use and you want minimal setup friction.

  • Sharp 4K HDR panel with Roku Smart Picture optimization
  • Enhanced voice remote with shortcut features and find‑remote function
  • Wide app support and easy search across services

Caveats and practical notes

Bluetooth headphone session handling can be quirky if you juggle other Bluetooth audio sources, so wired headphones or a dedicated soundbar may be preferable for private listening. Sound quality is clear for TV speakers but don’t expect Dolby Atmos from the built‑ins; add a soundbar for movie nights.


Great for Alexa Users
4

Amazon Fire TV 43" 4‑Series 4K

Simple 4K Fire TV with wide app support
8.5/10
EXPERT SCORE

You’ll get a responsive Fire OS interface and tight Alexa integration, which is convenient if you use other Amazon devices. The picture quality is solid for general streaming, and the TV performs well as a living room or bedroom centerpiece.

Amazon price updated: 31/01/2026 14:41

Pros

  • Integrated Fire TV experience and Alexa support
  • Good 4K and HDR10 image quality
  • Slim bezel and modern aesthetic
  • Fast setup and app ecosystem

Cons

  • OS promotes Amazon content prominently
  • Built‑in speakers are fine but limited for movies

Overview

This 43" Fire TV 4‑Series blends 4K HDR capability with Amazon’s tightly integrated Fire TV platform. If you already own Echo devices or use Amazon services frequently, you’ll appreciate how well the TV slots into that ecosystem with voice control and content continuity.

Features and daily impressions

In everyday viewing you’ll see crisp 4K images and reliable app performance. The Fire OS navigation is fast and the remote’s voice button gives easy Alexa access for searches, playback controls, and smart‑home commands.

  • 4K UHD with HDR10 and Dolby Digital Plus support
  • Built‑in Fire TV and Alexa for voice control and content suggestions
  • Ultra‑slim bezel that puts the picture front and center

Practical limitations

The system favors Amazon content on the home screen, which some users find intrusive; you can still access all major streaming apps. For cinematic audio, plan to pair the TV with a soundbar. Overall, it’s a compelling choice if you want a balanced 4K set with excellent Alexa integration.


Reliable Performer
5

TCL 43" S3 1080p Roku Smart TV

Great 1080p Roku TV for bedrooms
8.2/10
EXPERT SCORE

You get a crisp Full HD panel and Roku’s familiar interface that’s fast and easy to navigate. It’s a solid all‑rounder for streaming, light gaming, and use as a secondary monitor at a very reasonable price.

Amazon price updated: 31/01/2026 14:41

Pros

  • 1080p Full HD with good color and brightness
  • Roku OS is fast and app‑rich
  • Slim, near‑bezel design looks modern
  • Good value for desk or bedroom use

Cons

  • VA panel limits off‑angle viewing
  • Limited premium features compared with 4K sets

Overview

If you want a dependable 43" TV that excels at streaming and doubles as a PC monitor, this 1080p TCL Roku model is a practical choice. You’ll benefit from Roku’s simple, app‑packed platform and a bright, contrasty VA panel that favors deeper blacks and punchy images.

What you'll notice in daily use

Setup is straightforward and the Roku interface makes it painless to find shows. The panel tends to produce good contrast and lively colors, which is ideal for movies and sports in a typical living room or bedroom. For PC work or desk usage, the 1080p resolution looks sharp at normal viewing distances.

  • 1080p Full HD resolution for clear text and video
  • Bezel‑less FullView design for a modern look
  • Roku TV platform with wide app support and voice control

Limitations and tips

Viewing angles are the usual VA tradeoff — colors and brightness shift when you view from the side. If you plan to seat many viewers spread across a wide room, consider an IPS or 4K alternative. For solo viewers, bedrooms, or desks, it’s an excellent pick at the price.


6

INSIGNIA 43" F50 Series 4K Fire TV

Affordable 4K with Fire TV convenience
8/10
EXPERT SCORE

You’ll find a very approachable price for a 4K HDR set that includes Alexa voice control and the Fire TV platform. It’s a sensible buy for bedrooms, apartments, or anyone wanting 4K without a big budget outlay.

Amazon price updated: 31/01/2026 14:41

Pros

  • True 4K with HDR support
  • Fire TV platform and Alexa voice remote
  • Very competitive price for a 43" 4K TV

Cons

  • Picture processing not as refined as premium models
  • Build and audio are serviceable but basic

Overview

Insignia’s 43" F50 Series brings 4K HDR to a price point that’s easy to justify. You’ll get basic HDR10 support and the full Fire TV experience, which makes streaming, voice search, and Alexa integration straightforward right out of the box.

What to expect day‑to‑day

In normal viewing conditions the panel delivers decent clarity and color for the price; streaming services and apps launch quickly and voice commands are convenient for hands‑free control. It’s a great secondary TV or a primary set for a smaller room.

  • 4K UHD with HDR10 upscaling for improved detail
  • Built‑in Fire TV and Alexa voice remote for ease of use
  • Lightweight design that’s easy to mount or move

Tradeoffs and buying tips

Don’t expect high‑end color grading, exceptional motion handling, or powerful internal speakers — those are typically reserved for higher‑tier models. If you value value above all and want 4K with modern smart features, this is a sensible, well‑priced option.


Best Value
7

VIZIO 43" FHD Full Array LED

Great budget full‑array FHD option
7.8/10
EXPERT SCORE

You get stronger contrast and a cleaner image than typical entry‑level sets thanks to full‑array backlighting and HDR10 support. It's a practical choice if you want better-than-basic picture quality without paying for 4K.

Pros

  • Full Array LED backlight boosts contrast
  • Affordable price for a 43" set
  • Bluetooth, AirPlay 2 and Chromecast built in
  • DTS Virtual:X provides improved built‑in audio

Cons

  • Only 1080p (FHD) — not 4K
  • Renewed units may show typical cosmetic wear

Overview

You’re looking at an FHD 43" set that aims to punch above its weight by combining a full‑array backlight with HDR10 support and a modern smart feature set. If you mainly watch broadcast TV, streaming in 1080p, or use the screen as a bedroom/secondary TV, this model gives you noticeably better contrast than edge‑lit budget rivals.

Key features and daily use

When you use the TV you’ll notice a cleaner backlight uniformity and more consistent blacks compared with basic LED models. Smart features like AirPlay 2 and Chromecast make casting from phones effortless, and Bluetooth lets you pair headphones quickly.

  • Full Array LED backlight for improved contrast and uniformity
  • HDR10 support for enhanced highlights and color depth
  • Chromecast and AirPlay 2 for easy streaming from mobile devices

Limitations and practical advice

The main tradeoff is resolution — it’s a 1080p panel in an era of 4K sets. For small rooms, sports, news, and general streaming you’ll be satisfied, but if you expect fine 4K detail or use the TV as a primary home‑theater display you’ll notice the difference. If you buy renewed, check return policies and inspect the unit for cosmetic signs. Overall, this is a smart, budget‑conscious pick when you want a step up from the most basic TVs.


8

TOSHIBA 43" V35 Series FHD Fire TV

Solid, no‑frills Full HD streaming TV
7.6/10
EXPERT SCORE

You’ll get dependable Full HD performance with Fire TV smarts at a very low price, making it ideal for secondary rooms and tight budgets. It’s an uncomplicated set that covers the basics well but doesn’t aim to impress audiophiles or cinephiles.

Pros

  • Very affordable price point
  • Fire TV platform with Alexa voice control
  • Clear picture and decent built‑in sound for casual viewing

Cons

  • Full HD only — not 4K
  • Menu and remote responsiveness can feel slightly slow

Overview

This Toshiba V35 Series 43" Fire TV delivers a familiar streaming experience in Full HD at an aggressive price. If you need a dependable TV for a bedroom, kitchen, or guest room, you’ll appreciate the simple setup and low cost of ownership.

Daily usage and strengths

The set handles streaming apps and live TV well; navigation and content discovery are simplified by Fire TV and Alexa. The REGZA engine and DLED backlight help produce a clean, punchy image that’s perfectly adequate for daily watching.

  • REGZA Engine for picture optimization
  • Direct LED backlight for improved local contrast compared to some edge‑lit panels
  • Built‑in Fire TV with Alexa voice remote for easy control

Limitations and who it’s best for

This is not a 4K panel, so you’ll miss the extra sharpness and HDR performance that newer content offers. Expect occasional menu lag and a remote that could be more responsive. For viewers prioritizing price and ease of use over top‑tier picture performance, it’s a sensible purchase.


Final Thoughts on the Best 43-Inch TVs

Best 43-Inch TVs

Go with the Hisense 43" E6 QLED 4K Cinema Series if you want the most vivid picture and the best HDR value in this size. Its QLED quantum-dot layer, Dolby Vision and HDR10+ Adaptive, plus Dolby Atmos and gamer-friendly features, make it the top pick for movie nights and console gaming.

Pick the Samsung 43" Crystal UHD U8000F 4K if you want a polished everyday TV. Its Crystal Processor delivers excellent upscaling and color accuracy, and the sleek design with built-in voice assistants makes it ideal for living rooms where mixed content (streaming, TV, older sources) is common.

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How to Choose the Best 43-Inch TVs

A 43-inch TV is the perfect middle ground for many homes: large enough for immersive viewing, yet compact enough to fit bedrooms, offices, smaller living rooms, and apartment setups. But with so many models on the market, choosing the best 43-inch TVs can feel overwhelming. Here’s a clear, original, and easy-to-follow guide to help you pick the ideal model for your budget and lifestyle.


Start by Choosing the Right Panel Type

The panel type has one of the biggest impacts on picture quality. Different technologies offer different strengths:

  • LED: The most common and affordable option. Great brightness and durability.
  • IPS LED: Offers wide viewing angles with consistent colors, ideal for shared spaces.
  • VA Panels: Provide deeper contrast and better black levels, perfect for movie lovers.
  • QLED: Uses quantum dots for richer colors and improved brightness — excellent for bright rooms.
  • OLED in 43 inches is rare, but if available, it provides the best contrast and black depth.

Choose based on your room's lighting and how you use your TV.

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Check the Resolution and HDR Support

Most 43-inch TVs today come with 4K resolution, which is the sweet spot for sharp visuals and excellent detail at this size. But resolution isn’t everything — HDR (High Dynamic Range) can significantly improve contrast and color.

Look for TVs that support:

  • HDR10 (standard and widely available)
  • HDR10+ (dynamic metadata for better brightness control)
  • Dolby Vision (top-tier dynamic HDR format)

The more HDR formats supported, the better the viewing experience across different streaming apps.


Look for a Fast Refresh Rate for Smooth Motion

If you watch a lot of sports, action movies, or gaming content, refresh rate matters.

  • 60Hz is perfectly fine for everyday use.
  • 120Hz is ideal for smoother motion and more fluid gaming.

Some models also include motion enhancement features that reduce blur during fast scenes — great for sports fans.

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Consider the Smart TV Platform

Smart TV software determines how easy it is to stream content, navigate menus, and download apps. The best 43-inch TVs usually come with one of these systems:

  • Google TV / Android TV: Access to thousands of apps, plus strong voice control.
  • Roku TV: Simple, fast, and user-friendly interface.
  • Tizen (Samsung): Smooth performance and great app support.
  • webOS (LG): Intuitive and sleek, with excellent multitasking.

Choose the interface that feels easiest to use and has the apps you rely on most.


Prioritize Good Audio or Plan for a Sound Upgrade

Sound is often overlooked, but it’s a crucial part of the experience. In this size category, TVs tend to have compact speakers, so consider models with:

  • 20W or higher speaker output
  • Enhanced sound modes
  • Support for Dolby Audio, DTS, or spatial sound technologies

If audio quality matters to you, plan to pair the TV with a soundbar for a big upgrade.

Best 4K TVs


Look at Connectivity and Ports

Before choosing a 43-inch TV, make sure it has all the ports you need:

  • At least 3 HDMI ports (preferably HDMI 2.1 for gaming)
  • USB ports for external storage
  • Optical audio out or eARC for better soundbar compatibility
  • Bluetooth for wireless headphones or speakers
  • Dual-band Wi-Fi (2.4/5 GHz) for stable streaming

The more connection options, the more future-proof the TV.


Pay Attention to Design and Mounting Options

A 43-inch TV should fit naturally into your space. Look for:

  • Slim bezels for a modern look
  • A stable stand or ability to mount on the wall
  • Lightweight builds if repositioning is important

Some models also include cable-management features to keep things tidy.

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Look for Energy Efficiency and Extra Features

Small details can make a big difference in daily use. Useful extras include:

  • Voice assistants built in (Google Assistant, Alexa)
  • Gaming mode with low input lag
  • Automatic brightness adjustment
  • Screen mirroring and AirPlay features

Energy-efficient models also help reduce long-term electricity costs.

Check Out the Best 43-Inch TVs

Still not sure which one to choose? Click the link below to see the best-selling products.

Best Sellers on Amazon

Also Check Out Other Helpful Articles

Take a look at more useful articles that can help you make more informed decisions.

Video About the Best 43-Inch TVs

We created a video on the topic. Just click to watch.

About the Author

Matthew King
Matthew King

Matthew King has a keen interest in digital media and content writing. He approaches each project with attention to detail and a goal to make content accessible.

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